Wow Apple Cider Vinegar Shampoo Ingredients list (+) Analysis

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We all understand how important is it to add toxin-free products in our hair care routine, to get the desired results without affecting the life of our hairs. When it comes to restoring shine, provide silkiness and to remove buildups, a shampoo influenced with apple cider vinegar may do a great job for your hairs.

Do you know what really apple cider vinegar is?                                                                                         
IN SHORT, ACV is made up by the process of fermentation in which microorganism (like bacteria & yeast) and Acids (like acetic & malic) are added into the apple juice. Due to its tremendous benefits such as
– it’s anti-fungal & anti-bacterial properties which help in reducing scalp infections, dryness, itchiness and dandruff.                                                       
– its help in maintaining ph level of hair and scalp
it has become an active ingredient of some shampoo brands.

 But should you be using Apple Cider Vinegar “Shampoo” by WOW?

  • Does its ingredient composition reflect its true labelled identity?
  • Is WOW Apple Cider Vinegar shampoo Sulfate and Paraben-free?

To better understand its safety and effectiveness the best practice is to analyse the ingredient list which wow has labelled in its ACV shampoo and then only we can determine whether is it safe as it sounds. So let us roll directly into the article to find out so:)

WOW Apple Cider Vinegar Ingredients List
Shampoo MFG Date June 2020

Key Ingredients list:- Wow Apple Cider Vinegar Shampoo

  • Purified Water
  • Caprylyl / Capryl Glucoside
  • Sodium Methyl Cocoyl Taurate 
  • Sodium Lauryl Sarcosinate
  • Decyl Glucoside
  • Cocoamidopropyl Betaine
  • Disodium Cocoamphodiacetate 
  • Polyquaternium -10
  • D panthenol (pro-vitamin b5)
  • Natural Apple Cider Vinegar
  • Nettle Leaf Extract
  • Saw Palmetto Extract
  • Almond Oil
  • Argan Oil
  • Sodium Benzoate 
  • Potassium Sorbate
  • PEG-150 Distearate
  • Fragrance 
  • Color C.I. 15985

yellow triangle exclamation mark icon warning sign vector 13228473 The brand has mentioned only the Key Ingredients of their shampoo, not the full ingredients list which puts us in the dilemma that maybe they are using such chemicals in this shampoo that are not proven to be safe for you because only the brands who have the courage to mention the full ingredients would be away from such shady practices.

Ingredients Analysis:- Wow Apple Cider Vinegar Shampoo

Tsp Rating

Function

  • Solvent

Safety Information

  • Just your normal H2O

Function

  • CLEANSING
  • FOAMING
  • SURFACTANT - CLEANSING

Safety Information

  • Alcohol reacted with sugar. Used in cosmetics as a surfactant, cleansing and foaming agent.
  • Not suspected to be harmful.

Function

  • CLEANSING
  • FOAMING
  • SURFACTANT - CLEANSING

Safety Information

  • Limited data- Health impact unknown
  • Not enough information available, use with concern
  • Not suspected to be harmful
  • No studies found to be harmful.

Function

  • Foaming agent

Safety Information

  • There is a very low data available on internet to determine the safety of this chemical in hair or skin products. According to chemicalbook.com it is a foaming agent used primarily in hair products.

Function

  • CLEANSING
  • EMULSION STABILISING
  • SURFACTANT - CLEANSING

Safety Information

  • A fatty acid tethered to a sugar. This ingredient is seen as generally recognized as safe by FDA and there is no restriction for its use by any regulatory committees.
  • Safe for use.

Function

  • ANTISTATIC
  • CLEANSING
  • HAIR CONDITIONING
  • SURFACTANT - CLEANSING
  • SURFACTANT - FOAM BOOSTING
  • VISCOSITY CONTROLLING

Safety Information

  • Cocamidopropyl betaine is a surfactant; it has been associated with irritation and allergic contact dermatitis, reactions that could be due to the ingredient itself or to impurities present in it, such as Nitrosamines/ 3dimethylaminopropylamine/ Cocamidopropyl dimethylamine

Function

  • CLEANSING
  • HAIR CONDITIONING
  • SKIN CONDITIONING
  • SURFACTANT - CLEANSING
  • SURFACTANT - FOAM BOOSTING
  • SURFACTANT - HYDROTROPE

Safety Information

  • This ingredient is a surfactant produced on the basis of fatty acids derived from coconut oil.
  • Low concerns if the concentration is the basis of safety assessment by industry safety panel (Cosmetic Ingredient Review), CIR

Function

  • ANTISTATIC
  • FILM FORMING

Safety Information

  • This ingredient is a polymeric quaternary ammonium salt of hydroxyethyl-cellulose and is used as an anti-static agent and film former.
    Polyquaternium-10 readily bonds to hair proteins and increases the viscosity (thickness) of the conditioner.
  • It is typically used in concentrations between 0.2% – 2%, at greater concentration it can cause skin irritation.
  • No data is available on carcinogenicity or mutagenicity.
  • It is not believed to be genotoxic.

Function

  • ANTISTATIC
  • HAIR CONDITIONING SKIN CONDITIONING

Safety Information

  • Panthenol is a form of vitamin B5, used as a moisturizer and lubricating compound. It is antistatic, Hair and skin conditioning agent. It improves hydration, reduces itching and inflammation of the skin.
  • The CIR concluded panthenol poses no health risk in cosmetics. However, other studies report contact irritation and allergies, but in much larger doses than those used in cosmetics.

Function

  • Skin-Conditioning

Safety Information

  • Apple cider vinegar is made by fermenting pressed apple juice until the sugars turn to vinegar. With all the benefit from apple, ACV has malic acid which has an antibacterial property. It is used as a skin-conditioning agent, cleansing and ph adjuster.
    It can cause some mild irritation, itchiness, redness when contact with eyes and skin for some sensitive individuals otherwise,
  • No studies found to be harmful.
  • Not suspected to be harmful.

Function

  • Skin-Conditioning
  • Hair-Conditioning

Safety Information

  • Urtica Dioica (Nettle) Extract is naturally derived from nettle leaf, applying cosmetics as skin and hair conditioning emollients. Nettle's beneficial effect is well known and applied in cosmetic, food, and pharmaceutical products.
  • It is Anti-inflammatory reduces redness. It is not suspected to be harmful.

Function

  • -

Safety Information

  • While there’s no conclusive evidence that saw palmetto definitely works to stop hair loss in men or women, the study results are promising. By no means is saw palmetto a cure, but it certainly has some effects on hair loss caused by DHT.

Function

  •  Skin-Conditioning agent
  • Fragrance ingredient 

Safety Information

  •  Potential risks and side effects Almond oil is generally safe for anyone to use on their skin. Anyone who has a severe nut allergy should not use almond oil on their hair, or for any other purpose.

Function

  • Emollient
  • Skin-Conditioning

Safety Information

  • Argan oil is known for its various health benefits. It is a plant-derived fatty acid oil used as emollient and skin conditioning.
  • The CIR assessed the safety data and concluded that it is safe in present practice use with concentration described in safety assessment.

Function

  • Fragrance ingredient
  • Preservative
  • Anticorrosive and masking

Safety Information

  • It has Low System Toxicity and not suspected to be harmful. Some data gaps are noted in determining it's safety. The safety of sodium benzoate has been assessed by the Cosmetic Ingredient Review (CIR) Expert Panel.
  • The CIR Expert Panel evaluated the scientific data and concluded that this ingredient is safe for use in cosmetic products in present practices.
  • Although it's safety is assessed by CIR but its significant concerns can't be neglected.

Function

  • Fragrance ingredient
  • Preservative

Safety Information

  • Potassium sorbate is a potassium salt of sorbic acid, a naturally occurring antimicrobial compound; used as a preservative or as a fragrance ingredient.
  • Some studies note it is Human skin toxicant or allergen with strong evidence. And limited evidence of sense organ toxicity. Although there are Low concerns if use under concentration restricted.

Function

  • SURFACTANT - CLEANSING
  • SURFACTANT - EMULSIFYING
  • VISCOSITY CONTROLLING

Safety Information

  • PEG-150 Distearate is a polyethylene glycol diester of stearic acid and is used as an emulsifier for personal care, water treatment and as a processing aid in textile industry. Polyethylene glycol distearate is prepared by the direct reaction of fatty acids, particularly stearic acid, with ethylene oxide.
  • The ewg notes that it has a low Non-reproductive organ system toxicity but the contamination concerns(Ethylene Oxide 1,4-Dioxane) are high.
  • Both Ethylene Oxide and 1,4-Dioxane are carcinogens and thus, regular application of products containing them may increase the risk of cancer unless a manufacturer uses a vacuum-stripping method to get rid of 1,4-dioxane.

Function

  • Perfuming
  • Deodorant
  • Masking

Safety Information

  • The word "fragrance" or "parfum" on the product label represents an undisclosed mixture of various scent chemicals and ingredients used as fragrance dispersants such as diethyl phthalate. Fragrance mixes have been associated with allergies, dermatitis, respiratory distress and potential effects on the reproductive system. They can also affect human immune system. You would definitely not go with any product which have Fragrance or Parfum in it's lable.

Function

  • Colorant

Safety Information

  • FD&C Yellow 6 or CI 15985 is a synthetic dye produced from petroleum; this dye is FDA-approved for use in food, pharmaceuticals and cosmetics. Studies noted that this chemical caused hypersensitivity reactions and some sensitive individuals may also experience allergic reactions to it.
  • This chemical can be contaminated with Cadmium which is known as a human carcinogen. There is limited or incomplete evidence of cancer according to safety/hazard data - due to data gaps. I would definitely not recommand this type of synthetic colorant in any products.

Final Words

If you have read the above ingredient analysis of WOW Apple Cider Vinegar Shampoo. You would have noticed that this shampoo is comprised of total 19 ingredients; out of which 3 ingredients are At risk/ Controversial, 5 ingredients are Not so good to us and the remaining 11 ingredients can be considered as Safe for use in cosmetic products. 

If you are using this WOW ACV shampoo for a while or whether you are thinking to give this shampoo a try, just keep in mind that Sulfate, Paraben and Silicones are not the Only harsh chemicals in our cosmetic and personal care products, there are even more worse chemicals currently being in used by many popular brands that put your health at risk and needs your attention too.

So always have a look at the ingredient label of every product before you purchase it & don’t be impressed by their catchy front promises because the bitter truth is hidden behind.  

If you’re struggling with dull, dry & damaged hair you can check for the safe & toxin-free shampoo options here.

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